As many of you know, April is Fashion Month here in city of St. Louis, and I got the scoop on #STLFW’s preliminary event, the Spring Style Soirée.
Held by West County Center, the entire evening benefitted Siteman Cancer Center, and attendees were entertained all night long from pre-party with NOW96.3, DJ TrashTalk, and more! I had the priviledge of getting in on all the fun, and even better yet, I got a backstage vantage point from which to share the experience with you! So without further a due, here are
7 highlights from STLFW’s Spring Style Soirée:
1. The ALIVE Magazine Team gets ready for the show to begin by laying out April issues of the magazine and show programs on each seat before guests arrive. So much work goes into getting each detail done perfectly. In my opinion, without keen attention to details, #STLFW events wouldn’t be as amazing as they’re known for being!
2. The ladies representing Siteman Cancer Center set up a table of goodies to raffle off during the event…all benefitting cancer research in St. Louis. The mission of the event came full circle in an even more meaning full way when the runway show began, as cancer survivors strutted down the Spring Style Soirée runway in the White House | Black Market show.
3. Dressers organize each look for each show…down to each individual pair of shoes and piece of jewelry! The looks that walked the runway throughout the evening came entirely from stores within the host venue, West County Center (Des Peres, MO). Among them were White House | Black Market, Macys, Nordstrom, Altar’d State, Ann Taylor, Gap, and Banana Republic.
Head dresser and show organizer extraordinaire, Brooke Cartwright, reminded the dressers and backstage crew how honorable it was to be representing St. Louis Fashion Fund, ALIVE Magazine, West County Mall, and, of course, ourselves for “another great season of STLFW!”
4. Fashion Week regular, Jordon Graham, helped make sure things ran smoothly backstage. As a young and emerging designer himself, Jordon’s passion for the industry was clear, and his vibrant sense of style, experience, and drive inspired everyone backstage to get on the ball, do their best, and make this show the best yet. His presence backstage served as a huge help to me, as it was my first time dressing and working with models. He described the Spring Style Soirée as, “extremely quick and smooth.” I could tell that he was in his happy place. He went on to say, “It was great seeing old friends that I hadn’t seen since the Fall [Saint Louis Fashion Week shows] I love just working with a group of talented people and having the opportunity to network and work in a field that I am extremely passionate about.” If I had to describe Jordon in 3 words, they would be calm, cool, and oh-so-up-and-coming!
5. Before taking the runway, models and friends Alanna, Maggie, Julia, and Haley share a quick laugh while walking around effortlessly in sky-high heels and designer duds…how do they do it!?
6. Between store presentations, it was our job as backstage dressers to grab our models, have their next outfits ready, and make sure they were changed and ready to go in about 30 seconds before head stylist, Sarah Stallman, needed them for a quick lookover. Stallman’s work throughout the evening was impeccable, each look being perfectly put together, on trend, and available for purchase in West County Center stores.
It was a fun-filled night…wish you all could have been there! Want to read more about the event? Check out this article from ALIVE Magazine featuring some of my photography from the event!
[event logo image via]